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Sweet Rewards



As a valued client, we are delighted to welcome you to our loyalty programme.

Your membership gives you a backstage pass to our exclusive promotions, rewards and sneak previews.

Our sweet rewards earn you points on every purchase, in-store or online. You can redeem or check your points balance anytime, in store, online by logging in through the sweet rewards tab or by calling us on 0208 699 1999.


Here's what you get:

  • Rewards on your birthday, (must enter 1 month before birthday)
  • Rewards for sharing on Facebook, (will only earn on first share)
  • Rewards for referring a friend, (points will be awarded when the order is paid or shipped).
  • Early access to our collections before they launch to the public,
  • Exclusive promotions and competitions,
  • Personal VIP service at our bakery.





  • You will automatically earn points when you shop online on our online store as long as you use the same email address you registered with.
  • You earn points on the purchase price of every item you buy, except gift vouchers. This includes items purchased at a discount or on sale, but does not include shipping charges.


  • Our Trade members are excluded from the loyalty programme


Log on to Sweet Rewards


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